As a struggling independent musician in a very competitive more than-crowded marketplace it really should be left unsaid that you need to stand out from the crowd. There are several strategies to do this. There is music publicity, radio promotion, comprehensive tour presence, and the almighty music advertising and music promotion. You want to get your message out there –period.
Acquiring your music marketing message out there is 1 issue but finding the appropriate message out there is a further. Your specialist image as an independent artist is of the utmost value in order to rise above the sea of competition. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Frequently, musicians will use either a classic print music media kit, a digital press kit (DPK), or an on the net EPK (Electronic Press Kit). But just how experienced and convincing are they?
A regularly asked question that I get all the time from my independent artists and musicians is which sort of press kit should we place together? Which kind of music press kit works best and is most impressive and efficient? The answer to that query depends on a few issues.
What I mean by this is that I advise developing and sustaining two kinds of press kits — either a print or digital music press kit, and an electronic press kit. The explanation for this is simple. Particular media outlets, labels, venues, music management businesses, and so forth. choose a print press kit or digital press kit with your complete blown CD so it can be listened as well on higher efficiency stereo equipment to get the complete effect of your music and its production qualities. Other folks prefer not to have their workplace congested with piles of press kits, and their preferred method is just reviewing your music on the internet.
For the causes just noted, we propose you do a print or digital press kit and have a single on line as nicely. There’s truly read more to developing an online EPK so why not have it readily available. There are a couple of extremely excellent EPK services out there and they expense just a handful of dollars per month. But I am placing an emphasis on the fact that an EPK (Electronic press kit on the web) is not adequate. You still will have to have the classic print or digital press kit in your music promotion arsenal.
It is notable to mention that your Music press kit is most likely your most precious promotional tool and it desires to be taken very seriously. Other than your CD and reside performance it is generally the initial impression of you as an artist that labels, venues, and other music media outlets will receive. There are many graphic art firms that specialize in the preparation of media promotion kits that you may want to think about if your price range permits. If not, for a few dollars, a tiny creativity, and time and work, you can do it your self. Here are the standard components of a print press kit and Electronic press kit, and the specialist signifies by which to go about it.
In your traditional print music press kit version the elements to include are a professionally made cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a professional eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album critiques and quote sheet, your complete length – extended play, or professionally recorded demo CD, an sector CD-a single sheet, a business enterprise card and professionally labeled envelope. The supplies necessary are heavy stock paper, portfolio cover, substantial envelope, address labels, small business cards, and your eight- x ten- glossy photo. Now here’s how to go about putting the print press kit with each other.
COVER AND LETTER OF INTRODUCTION:
Your skilled music press kit must have an impressive cover. This should contain a photo of the artist, artist’s name, and artist’s contact data. Sort of like the cover of a book. You need to also include things like a cover letter of introduction. This ought to introduce you as the artist stating briefly a tiny about oneself. Don’t get as well distinct in this letter you can leave that for the bio and other media which you will consist of.
Make positive you address the letter to 1 certain individual – – being private is essential. It gives the appearance of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make sure that either at the top rated or the bottom of this letter you have incorporated your complete speak to data or your artist’s representative’s speak to info. The cover letter must be inserted just inside the kit’s cover prior to any other data. The get in touch with information must also be integrated at the bottom appropriate on each and every page in the music promo kit.
Artist or Band Biography:
The subsequent web page or what would basically be the initially informational page of the music media kit would be your artist biography web page. Right here you must consist of a brief history of the artist or band, a little about every member if it’s a full band. This ought to be no longer than 1 page and should not be a lengthy drawn out history of the band but just a brief synopsis of what you have achieved and where you program to go. Additional importantly, you ought to involve points like substantial shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and may possibly raise you above other folks in terms of popularity and improvement. Maintain it easy, concise, and meaningful. If there are no writers amongst you or your pals than we highly advise possessing your band bio written for you by a qualified music copywriter. It is so critical and it need to be expert.